SEO practices are the staple of every well informed firm’s digital marketing strategy. With great SEO, comes great responsibility. Knowing your way around the ever-changing Google algorithms and keeping track of SEO industry standards, is a huge responsibility.
Fundamentally, Search Engine Optimization (SEO) is defined as the process of improving a website’s visibility by means of unpaid optimization of content across one or many search engine(s). SEO is the unsung hero of the digital marketing space. Why? It bridges the gap separating your website and google’s page one search results, FOR FREE. SEO is the game-changing finishing touch that allows Google to identify your content and include your post as one of the top results whenever someone searches for that keyword.
PS. We’re an affordable web design agency based in Langley, British Columbia. If you’d like to chat with us about your website, click here. But if you’d like to go down the DIY digital marketing rabbit hole, we’d love for you to read on.
The good news is, these trends have been slowly gaining momentum throughout this year. So if you’re familiar with them already, it’s a good idea to revisit the drawing board and make them happen!
The short answer to this is, not really. First, let’s make the difference between 302 redirects and 301 redirects. Redirects are simply a way to send both users and search engines to a different URL from the one they originally requested.
302 redirects are temporary redirects. These redirects are perfect for when you’re redesigning your website or adding new webpages. This lets Google know that the original page remains indexed in Google and no value (link equity) is transferred to the new, temporary URL because Google knows this is just temporary. Hence, when a redirect is used properly, your SEO remains unbothered and you will retain any rankings, traffic value, and authority that page might have.
Where problems tend to arise is when people don’t know the difference between a 302 and a 301. 301 redirects, simply put, are permanent redirects. It sends the message to search engines, letting them know that your website or webpage has been moved permanently. This would be around a year or longer. After a year, check to see if people are still being redirected to your site. If they are, figure out where they’re coming from and try to fix the source before you cancel the redirect.
For example, people who use this type of redirect often purchase other, slightly different domains that they use to redirect users to their primary domain. These slight domain variations include misspellings and variations of a brand or other relevant domains with high “Domain Authority”.
PRO TIP: Use a 301 redirect when establishing which domain is your default site: “www.yourbiz.com” or just “yourbiz.com”. In most search queries for a website, people tend to omit the “www” when typing out website names. Hence, a permanent redirect there would guarantee they end up on your site anyway.
The golden rule of blog content management is structuring content. Blogs with H1 Tags are easily identifiable by Google and by users alike. Adding structure to long blocks of text, especially long-form content can not only make this easier to read, but it can also improve your search ranking and how Google indexes your content. So yes, although it isn’t the absolute best thing you can do for your SEO, it is still essential.
CONTENT PRO TIPS:
If you’re not aware already, an iframe is simply a frame in a frame. This tool allows you to insert content from other sources onto your webpage. An iFrame is a powerful element if you want more engagement on your site. It is entirely possible that when used correctly, they can contribute to better SEO. for your visitors. Ideally, an iFrame should be part of the content that you make, not as an integral part of your website. Beware that using iFrames excessively can increase load times. So tread with caution!
Isn’t it a security threat?
Some folks say it could be a security risk, but it is perfectly safe to use now. These attacks have reduced over the years and it only takes a bit of precaution to rid your worries. Ensure you pay attention to your sources while adding an iFrame and avoid linking from an untrusted website. The apprehension stems from the surge of iFrame code injection attacks back in 2008. ABC News was a victim among many others! The attack would redirect visitors to a malicious site, then install a virus to the visitors’ PC or attempt to steal sensitive information. Hence, is not recommended to include iFrame as an integral part of your website. But we use iframes all the time.
Images and video content, when optimized can bring in much more traffic than you think. So yes, Images do help SEO, and here’s how. You can also check out our extensive guide to optimizing the images on your website here.
Google can identify text extremely well, but it is still a bit iffy in terms of images. So you must make sure your image nomenclature is intact and easy to understand. Alternative text, commonly known as alt tags gives search engines a basic idea of what each image is about. Therefore allowing search engines to index images accordingly. However, they are not visible to your average visitor. Alternative text is a big win for website accessibility since it also helps visually impaired visitors navigate your site with audio-based software. This can be a godsend in terms of SEO. The more accessible your site is, the higher the ranking and the more traffic your site will bring in.
Yes, yes, and yes. Content is king and if your content had all the relevant keywords in place, rest assured, your website will have a lot more eyes on them than you think. This does not happen overnight though. Consistent, high-quality blogs that have been optimized for their respective content can gradually help your visibility. Keywords are one of the main elements of SEO. Simply put, you need to study and understand how people are looking for desired products, services, or information that you can offer. This is keyword analysis. There’s a myriad of tools out there to help with keyword analysis and research such as SEMRush, Ahrefs, Keywords Everywhere etc.
The idea is to make it easy for an audience to find you as opposed to landing on one of the countless other websites on the internet.
Internal and external linking is one of the cornerstones of SEO. Outbound linking to relevant, informative sites, is a great way to provide important clues about the relevance of your page to search engines. Getting good backlinks (inbound links)from a high authority domain is a sure shot to more eyes on your pages too. Ultimately, search engines in general, want users to find the information/content they are looking for. So, when you include links to helpful content, you are doing them a favor.
The more links a page receives from other sources, the more popular it appears. This sends positive signals to search engines and can boost a page's rank in search results, meaning that more searchers will click and view the content.
Google Analytics will be your best friend during the process. Remember that measuring SEO success requires analyzing multiple sets of data and using relevant metrics to understand engagement on your site.
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