Does Your Website Need a Redesign or A Refresh in 2021?

February 16, 2021

8 min

Written by Aanchal

When it comes to updating your website, it includes updating your galleries, blog, and UI. Most non-tech small businesses don’t have an in-house developer. All small business owners without an in-house developer come to us with one of these problems:

  • Why hasn’t Google ranked my website after having one for so many years?
  • I want to make security improvements to my website, but I have no idea how.
  • I have trouble using analytics and understanding where my site needs work.
  • I’ve had a website for four years, but I don’t have the skills to keep updating it.

 To see tangible results, you have to understand the difference between a refresh & redesign and clearly define and plan your website budget. A website refresh is a quick way to spruce up your website while keeping its functionality and code intact. It is handy for small, seasonal graphic design changes for sales, the holidays, etc. However, there’ a difference between needing a change in aesthetic and a change in structure and function. A website redesign is excellent for when you’re rebranding or reassessing your website’s performance.

1) Is A Website Redesign The Best Strategic Move Long Term?

Absolutely. When you’re a small non-tech business, you don’t have the resources or capital to keep track and update your website’s code continuously. You’ve noticed that your bounce rates are high and visitors and staff have complained about its speed. So what’s the best solution here? Sure, you could pay a freelancer on fiver $300 to refresh your website, but it would cost significantly more to hire developers to work on your code, and it doesn’t solve your problem. So sometimes, the cost of maintaining something so outdated exceeds the cost of redoing your website by a long shot.

The most cost-effective, strategic way to go about an outdated, user interface nightmare is to reimagine your brand online and restructure your website. Our website monthly packages start at $250 a month for a 2-year subscription, billed monthly. With a set budget for your website every month, you could build a stunning, functional website, integrate a blog, monitor your metrics and analytics without paying an entire department in house.

2) Is A Website Refresh Best For Websites With Low Bounce Rates?

If you’ve got low bounce rates, your website’s functionality is healthy, and it’s doing its job. However, a refresh can impact and influence a user’s experience on your website a lot more than you think. A refresh gives them a reason to stick around for seasonal updates on new collections or product offerings.

3) 5 Reasons You Need A Website Redesign in 2021

  • Outdated code & A Stagnant Website

If your website does not feel current, effortless to navigate, and easy to buy from, then it’s time to rethink your online presence. Every year, web standards change, and designers find smarter ways to influence website visitors. Changes in content management systems can also affect your website, primarily if your site is content-heavy, like a blog, travel directory, reviews, etc. 

PRO TIP: Long-form content is huge in 2021! If you want to write a blog, keeping it on the longer side (3000-4000 words) can bring more visitors.

  • Slow & Not So Steady Site Responsiveness 

If you got your website up and running 3+ years ago without updating it, it is most likely far behind in terms of its functionality and site speed. With modern CSS coding making websites more adaptive, you might be missing out on providing your users a seamless experience online. It can sometimes cost you much more to maintain something outdated. A website redesign is excellent for when you’re reassessing and solving your website’s shaky performance.

  • A Full Rebrand For 2021 

If your organization is undergoing a significant structural change or a brand revamp, it is a good idea to rebrand the website. You can use this to your advantage to create buzz and anticipation around your business’ makeover. 

PRO TIP: Email your subscribers about the redesign before launch.  That way, if there are any unsatisfied users, it gives your website a chance to redeem itself.

  • Digital Strategy Transformation

Let’s face it, keeping up with your online presence is so much more than building a pretty website and posting once a day on social media. To truly succeed online, you need concrete lead generation strategies, regular website updates & maintenance, and much more. The good news is, you’re not alone. You can explore our packages to determine what suits your web needs and budget.

  • You’re Not On The Mobile-Friendly Train Yet

Google now indexes your website based on its mobile version, so if you haven’t got a mobile site, stop what you’re doing and book a consultation. With most web traffic brought in by mobile devices, it is a no-brainer that a mobile-friendly site is the best way to go. It is also recommended you design your mobile site first before desktop. In 2021, phone users will see a projected increase, so stay ahead of the game & go mobile!

4) 5 Reasons You Need A Website Refresh in 2021

  • Bland Design & No Messaging

Think of it as adding a fresh coat of paint. A website refresh only serves the look but not the functionality of your site. If your current website does not relay what you’re all about, it’s a good idea to revisit problem areas. Good marketing is all about good messaging so make sure your website has the right amount of content and exciting design elements, topped with functionality.

  • You Want To Improve Conversion Even Though Bounce Rates Are Low

Sure, your visitors can get to where they want to go. But something is missing. Your conversions aren’t at their highest, and your website’s performance is now mediocre at best. This dip in conversions happens when there isn’t enough content to engage with, or your keyword strategy is off the chains. Now is an excellent time to consider sprucing up your website.

Fun Fact: We help you integrate a blog and give your website a total content makeover!

  • Your Internal Links Are All Over The Place

Links can be broken and cause google some trouble when indexing your website. Make sure you conduct a link audit to check on broken links. Once you’ve done that, update your content, metadata, and you’ll have a much better website in no time. 

  • Outdated Company Information

If it’s been a while since you’ve updated your about-us page, you may have outdated information about your services, staff, and contact info. Besides, addresses, contact information, and staff members can change over time. We recommend taking the time to make sure everything is up-to-date and accurate.

PRO TIP: Look at your company’s mission statement, strategies, and goals. As your brand grows, you may want to convey a different message about your brand than when you first began. So make sure your current brand messaging aligns with who you are and what you do now.

  • No Testimonials Or Case Studies

Testimonials are proof that your work makes a difference to your clients/consumers. A testimonials page is a must-have when you’re a small business or start-up. Having an up-to-date testimonials section can be what makes or breaks a potential customer’s buying decisions. If you’re a marketing firm, you’ll have to prove your expertise with well-informed, in-depth case studies that other professionals or your customers can view, use or reference. 

Indeed, a website can take up a fair chunk of your time and money. The learning curve is enough to keep marketers on their feet and agencies up to date with all web trends. So if you’d like to forgo the process and have the pros handle the rest, you’ve come to the right place.

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